Abra Crypto / fintech app · Organic search
373% organic traffic growth in six months
I owned organic search for a crypto app during the 2022 downturn and led the content team. We rebuilt the SEO foundation, prioritized the keywords that mattered, and shipped content fast.
373% Organic traffic, 6 months
50-75 Keywords ranked top 3
+33% Organic conversions
DIRECTV Enterprise consumer site · SEO + attribution
Enterprise SEO with a line straight to sales
Embedded as the SEO partner on a large consumer site, I built an SEO-to-sales attribution model so organic work could be measured against revenue, not just rankings. GA4, GTM, and Looker Studio, working together.
Enterprise Embedded SEO on a large consumer site
Revenue Organic tied to sales, not just rankings
3 teams Aligned product, engineering, and data
Custom Solar Solutions Current · AI-assisted marketing
SEO plus AI, running side by side
As Digital Marketing Manager I run end-to-end SEO while folding AI into the workflow: AI-optimized search, AI-assisted audits, and content systems that move faster than the old manual process.
AI Optimized search / GEO
E2E Full SEO ownership
Live Audit + content workflows