About
SEO got me in the door.
AI changed what's possible.
I started in SEO and spent years helping businesses grow the slow, durable way: ranking for the things their customers actually search. It works. But one channel is never enough, so I kept expanding, into content, social, email, and paid, until I could run a whole marketing system end to end.
Then AI changed the math. The work that used to take a team and a month now takes a system and an afternoon. So I rebuilt how I work around it. Today I use AI and automation to get the same results faster and leaner than the old way, and to solve problems that reach well beyond marketing.
What I believe
Clients aren't buying "AI" or "marketing." They're buying relief.
From being overwhelmed. From slow results. From expensive teams. From doing everything by hand.
- SEO is the foundation
- AI is the multiplier
- Time is money, and a good system buys it back
How I think about marketing
One channel is never enough
Marketing isn't one trick. Each channel does a different job, and they only compound when they run together. I've worked across all of them, start to finish, which is why I can look at a business and see which stage is actually leaking, instead of selling you the one thing I happen to do.
- SEOGet found by the people already searching for you
- ContentEarn trust and answer the questions that sell
- Paid adsBuy reach the moment you need it
- SocialStay visible and build the brand
- Email & lifecycleOnboard, nurture, and win people back
- Lead nurturingTurn interest into booked business
- CROConvert the traffic you already have
- Analytics & attributionProve what works, cut what doesn't
The track record
Where I've done the work
- 2016-2020
Fox Networks / Walt Disney
Media specialist. Learned how big audiences actually move.
- 2019-now
Ayudar Marketing
Independent practice. SEO, programmatic content, WordPress, schema. 6+ years and counting.
- 2022-2023
Abra
Owned organic search for a crypto/fintech app, led the content team, drove 373% traffic growth in six months.
- 2024-2025
DIRECTV
Embedded SEO partner on a large consumer site. Built an SEO-to-sales attribution model in GA4, GTM, and Looker.
- Current
Custom Solar Solutions
Digital Marketing Manager. End-to-end SEO, AI-optimized search, AI-assisted audits and content workflows.
Where I come from
I came here to build something better
I was born in Lima, Peru, and came to Miami when I was five. My family moved here to improve our situation, and that drive, always wanting to make things better, never left. It's still what gets me up.
I studied Media Arts at Kennesaw, spent years inside Fortune 500 media at Fox and Disney, then went independent. Along the way I've worked across a lot of very different businesses, enough to stop guessing and start seeing the patterns.
I'm a Latino in marketing, fluent in English and Spanish, and I want every kind of owner to win, not just the ones who fit a template.
Industries I've worked across